Practical guidance for the work behind your business.

What LinkedIn management should include: a checklist for small businesses

A practical guide to LinkedIn management for founders and small B2B businesses, including profile optimisation, content, outreach, follow-ups and reporting.

LinkedIn Profile Optimisation for B2B Founders

How to make a LinkedIn profile clearer to the right buyers before you start posting or outreach.

LinkedIn Outreach

LinkedIn Outreach for B2B Businesses: A Practical Framework

A practical framework for defining the audience, writing connection requests, following up and measuring LinkedIn outreach without turning it into spam.

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Email Outreach

B2B Email Outreach: A Practical Guide for Small Businesses

A practical look at B2B email outreach, from audience definition and verified contacts to warm-up, copy, follow-ups and reporting.

Lead Generation

B2B Lead Generation: How to Build a Useful Prospect List

How to define an ICP, research decision-makers, verify business contacts and turn the final list into something a sales team can actually use.

Business Support

Business Support for Founders: What to Delegate First

A practical guide to deciding which admin, research, document, spreadsheet and recurring digital tasks are suitable for remote business support.

LinkedIn Content

AI Video Content for Business: A Practical Approach

How businesses can use short-form AI-generated video for consistent social content without treating it like a full video production service.

Email Setup

Business Email Setup: SPF, DKIM and DMARC Explained

A practical explanation of the DNS and authentication work behind professional business email, including SPF, DKIM and DMARC.

Company Page or Personal Profile: Where a B2B Founder Should Post

A practical answer for a one person B2B business: post from the profile, keep the page complete, and split the week between them without doubling the work.

What LinkedIn management costs per month, and what the price buys

A direct answer for a small B2B business: one published monthly price, the list of what is managed, the two subscriptions you keep in your name, and what no supplier should promise.

LinkedIn connection request limit: how to stay inside it without automation

LinkedIn limits connection requests but publishes no number. This guide sets out what LinkedIn does say, a weekly sheet for pacing invitations by hand, and how to recover from a restriction.